NEW

If they know how you spend your money, they even better than you know yourself.

Tesco's knows you are pregnant or getting married or divorced, sometimes months even before you do! This is because they track what you buy and use algorithms to predict future outcomes, and they have got really good at it. Well now imagine that includes ALL of your purchases, subscriptions, payments, transfers, accounts linked to other people, what you watch, read, listen, say and so on across every channel. Cash is one way to step out of this real-life metaverse.